Reach Telemarketing Bureau
"Telemarketing is the most effective way of making contact with your target market"Why do YOU want to make new contacts Have you set financial goals that involve you breaking in to new markets to get in front of new business, rather than relying on repeat business and word of mouth?
 Is there something about you that makes you stand out from your competitors, and you want to get the word out quickly?Have you recently lost a large customer and need to find a replacement quickly?
 Do you have a new product or service that you would like to tell people about?
 Do you have any special programmes that you want to market?
 Is your direct mail getting low response rates, and you want to increase it's effectiveness, and get a greater ROI?
What are YOUR optionsYou could employ someone in-house, or build a team of telemarketers, but you've tried before and you know how hard to train, manage, and motivate it isYou could employ someone in-house, but you know that the true cost of recruitment and employment is much higher than the hourly rate you pay themYou could go to a large low budget call centre in a distant part of the island or the planet, but they are bashing the phone and charging through potentially great customers, and missing opportunities because they are not skilled enough or educated enough on your product, and they don't care as much as you do. You could work with Reach Business Services. We offer an extension to your business. It's like having your own team, but you don't have to worry about motivation, management, holiday time, sick leave, systemisation, or process. Everyone in our business treats your business like their own. They will want to know about every lead they pass you, and want to hear all your news, because it helps us get better at helping you. Our relationships with our clients are long term, and we build COLDWARM prospects, so that your Conversion Rate to new business will increase.
The Reach Solution and how it works for YOU
Over the years, we have learnt that every client is different, and every project contains different challenges. We have also learnt that we need to work with our clients to discover what works for them. So we have built a formula which means that we both invest in the research and training necessary to build a solid lead generation formula, based on sharing the costs. At the end of the research period, the outcome is:
1. Defined Target Market and Database
2. A clear message that gets the best percentage results … calls to clients/sales
3. Cleansed data from the research which can be used in marketing going forwards
After the research period, we use the same pricing formula, customised to the results your programme achieved in research, to deliver the results we agree. To a certain extent we play a numbers game, but together we optimise the numbers so that you know the investment costs, and can build, together, a scientific profit increasing lead generation arm to your business.
If any telemarketer assigned to your project stops performing, we will replace another one immediately…but there should be no downtime because we already know, as a result of our research and development work that we do at the start, what works.
Training and On-going Communication towards a Successful Telemarketing Programme
A day in your office where we listen to you and learn all about your services, existing customer base, how you have succeeded gaining business to date, and being trained generally. We would also need to spend sometime refining:
· What information should be found out on calls
· What needs to be logged/updated on the database
· When and how to forward hot leads
· Management of email/send information requests
At some point within the first two weeks, we would like you to come to our office where you help us to frame up your business, the target, the “pitch”, and the objections as we make live calls. However, some of clients cannot bear the thought of a half day listening to phone calls and they prefer us to feedback objections at the end of each day for the first week so that we can fine-tune the message. If you prefer the second method, that is fine.
We work very closely with you and would expect regular 2-way feedback on our results and communications so that you can tell us what is working for you, and what is not. Generally we send a weekly summary, but some clients prefer this to be monthly.
Monthly meetings at your offices to provide us with redirection or clarity on any changes of direction you require.
We will commit whatever resource in terms of hours and people and feedback you choose will be suitable for your plans. We have provided a basic structure that you can “pick and mix” from to get the ultimate level of research and results you want.
After Research
When we know what results to expect once we have created ultimate performance levels, we will use the same formulas we used during the research to deliver you the results. All that will change is the number of hot leads expected as a percentage of dials made, and therefore the bottom line cost to you of buying a new customer.
It’s Open Book
We share the formulas with you, you set the criteria you expect...
1. What counts as a qualified prospect
2. What data you would like us to collect during calls in order that you can continue to target the cleansed database, and in order to modify your marketing programme to get better results
Why Intelligent Telemarketing will work for YOU
1. We have the training and experience to get you the best results. Our business was built on telemarketing. We have learnt that it is all about quality data, quality recruitment, quality people, quality training, and continuously reviewing results to improve the delivery.
2. Our calls are completely unscripted. Whilst we have questions that we ask to develop the conversation, and suggestions about handling objections, our phone calls are all about real conversations with and about your prospect.
3. Crucially for the success of the programmes, we recruit people who feel equal to everyone they speak to … we treat gatekeepers, managers, and Chief Executives as equals and even human beings! That may be the key to our success.
4. We are neither home-based nor a call centre. Having used and worked in both, we think our method works. We have nice offices with efficient database and phone systems, and a team who are well trained and enjoy their time here.
5. We pay more than the local average rate for quality personnel that care about your product and care about getting results for us (having tried the alternatives, there is no real alternative!). Our team feel like they are working for you so its important that you feedback any results you get (good or bad). They want to know if you get the business from the meetings, and it keeps them motivated.
6. We are not interested in a quick contract and quick profit, but work for years with our clients to keep on building a higher quality, more cost effective result.
Creating the End Result
3. The Results
You know how many calls we have made and the results of the calls. Our offices are open to you at any time if you want to drop in and listen to what is happening or join in. Some of our clients use the facilities to teach their own in-house representatives some of the skills we have trained our team on.
The following is a simple example we agreed with one client…
(a) Daily Activity Summary
(b) Measuring Objections
Our relationship with our clients is long-term, so together we improve the results you get. One of the keys to this is to review why people don’t reject your offering. Every No we get is logged and we will regularly review how we should handle this or change our approach in order to avoid the objections. A typical objection log might look like this …
(c) Monthly Results Summary
The following is a typical example, where you will see the conversion rates to meetings improve greatly over time. This is because we have more prospects that we keep calling until they become hot enough for you to meet, and because we will have optimised the message together
Telemarketing into the Future
That is up to you. At the end of every 3 month programme you will have a database, and the knowledge to build your own team in-house. However, most of our clients understand that the cost of doing this in-house … the recruitment, the training, the office space, and the management time … would far exceed the investment costs of working with Reach Business Services, and we continue to work with our clients for years on end. Additionally, you get to review the service at the end of every 3 month contract whilst you consolidate what you have already achieved, then start again fresh on the on-going contract, excluding the initial research period.
We always recommend that you commit to at least a 3 month telemarketing programme with Reach Business Services because the return on investment will reduce the longer we all work together to improve results, and as we keep getting cold prospects warmer and warmer.
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If you prefer us to recruit and/or teach your team in your offices to cold call then select this button... |
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